Nine ways I put budget to work.
01
Meta Ads Management
Full-funnel Facebook and Instagram advertising: targeting, creative, and daily optimisation that turns spend into revenue.
02
SEO Consulting
Technical SEO, local SEO and the Google Business Profile, plus content that ranks. Documented: zero to Page 1 in three months.
03
Messenger & Conversation Ads
Direct-to-inbox campaigns that start real conversations at a few cents each. My highest-volume channel by a distance.
04
Full-Funnel Strategy
Paid, organic, retargeting, and landing pages connected into one system so you stop losing people between click and purchase.
05
Analytics & Tracking
Pixel and Conversions API set up properly, so the numbers you optimise against are the numbers actually happening.
06
Audits & Consulting
One deep dive into where your ad account or SEO leaks money, with a clear action plan. Not a 50-page report you'll never read.
07
Social Media Marketing
Organic social alongside the paid work: what gets posted, how often, and replying to the people it brings in.
08
Integrations & Plugins
Getting your tools to talk to each other: CRM and form connections, conversion events, and the plugins a site needs to keep working.
09
Virtual Assistants
Ongoing help with the repetitive work behind campaigns: inbox, scheduling, data entry and routine reporting.
Campaigns and rankings that paid for themselves.
A selection of documented accounts across Meta Ads, Messenger and SEO. Each one linked to the reporting it came from.
The Scalp Shop
Cost per lead went from $86 to $3.91. A 95% drop across 35 campaigns.
Read case study
Wardrobe By Syra
$576.51 spent. 12,813 message conversions. That's $0.04 per conversation.
Read case study
Pretty Party Platters
670 to 2,800 organic visits a month. 262 pages cited by AI.
Read case studyWhat clients say.
"
We were paying $86 per lead before Arshad took over. Within weeks, that dropped to under $4. He treats our budget like it's his own money.
Michael R.
Owner, The Scalp Shop · El Paso, TX
"
We had zero organic traffic when we started. Three months later, we were on Page 1 of Google. Arshad's approach was methodical and the results were measurable.
Dr. Farhan
Owner, Alami Clinic · Singapore
"
12,000+ messages at 4 cents each during Eid. Our inbox was so full we had to bring in extra staff to handle orders.
Syra K.
Founder, Wardrobe By Syra · Bangladesh
Let's talk about my experience.
Six years running paid and organic campaigns for clients in the US, Canada and Singapore.
Marketing degree from BRAC University. Since 2020 I've managed $250K+ in Meta ad spend across 40+ client accounts. Most of them in the United States, Canada and Singapore, alongside a long run of e-commerce work in Bangladesh.
Most of it is Facebook and Instagram Ads: lead gen, e-commerce, Messenger campaigns. I've also ranked a Singapore medical clinic on Page 1 of Google, a Canadian fintech at #1 for its niche, and built organic authority for an agri-tech platform from zero.
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2024–25
David Albanese
Fitness creator, 2.3M followers · Paid social at $500/day · United States
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2024
IAH Marketing
Consulting engagement · 5+ US-based SME clients, full-funnel campaigns
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2023–
Sklentr
Ongoing engagement · Clients in Singapore & Canada
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2022–23
Munchies
Late-night delivery startup
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2016–20
BRAC University
BBA in Marketing
Latest from the blog.
All postsSEO
From Zero Organic Traffic to Page 1 in Three Months
What it actually took to rank a Singapore medical clinic. The order the work happened in, and realistic timelines for everyone else.
Messenger Ads
Why Click-to-Messenger Still Beats Conversion Ads in Bangladesh
12,813 conversations on $576.51 of spend. Why conversational objectives win in F-commerce markets, and the four cases where they don't.
Meta Ads
How I Cut a Cost Per Lead From $86 to $3.91
A $50/day budget, 35 campaigns, a 95% reduction. The actual order I changed things in, including the two rounds that made it worse.
Marketing insights, straight from the field.
What's actually working in Meta Ads and SEO right now: posted from live client accounts, not recycled blog theory.
Follow on LinkedInGet a free audit.
Send me the site or the ad account. I'll tell you what's working, what's leaking money, and what I'd change first. If I don't think I can improve on what you already have, I'll tell you that instead.
No cost. No sales pressure. One business day.
Something isn't working. Let's find out what.
Ads that won't convert, rankings that won't move, or a funnel leaking somewhere you can't see. Send me the account or the URL and I'll tell you what I'd change first, and whether it's even worth paying someone to do it.
Want me to review the account properly first? Use the free audit form: it asks for what I need.